If Food Inc. was the 90 minute encapsulated story of our corrupt modern day food system, then this book, The Omnivore's Dilemma, is the six part mini-series.
This was a great read. I'm really liking this author right now. He isn't too much of a nut job, more of a recent convert. I actually watched Oprah last week because he was going to be on the program - I've never seen her show before.
He basically lays out his own journey of self discovery and revelation concerning the meat industry, the poultry industry, farming, chemical farming, corn subsidies, sustainable living, the hypocrisy of the "organic industry" - I'm looking at you, Whole Foods, etc.
He tells firsthand, about his forays into these areas and the eye-opening results. He explains that, somehow, killing the chickens and shooting a wild pig himself, made him appreciate their sacrifice when he later sat down to eat them.
Pollan lays bare the deceptive labeling practices in the food industry, especially the "organic" foods.
I have to say that this book actually created more questions than answers. And the author readily acknowledges this problem at the conclusion of the book. Once again, its not a matter of becoming completely sustainable - a near impossibility in our modern day food economy. Its simply a matter of taking small steps to move closer towards a sustainable lifestyle.
This book was a quick read - I think I tore through it in less than 48 hours. I'm now convinced that his other two books - In Defense of Food, and Food Rules - have become must-reads if I can get my hands on them.