90% of churches don't bother with their Twitter/Facebook pages

from Justin Wise on Church Marketing Sucks:


Churches (and a lot of organizations) get swept up in the fad of social media without thinking through a long-term strategy. Someone on staff will get excited, grab a Twitter account or start a Facebook fan page, and then stall out. Once the “high” of getting the first few followers wears off, these social media become dormant and neglected communication channels.

In other churches, you’ll find an ambitious staff person who has taken the initiative for their church. They have started generating content on multiple social networks and are getting a great response. What happens next is someone higher up on the food chain will find out about it and want to control it. Or shut it down. Or turn it into an “info dump”, clogged with redundant church advertisements and announcements. Once that happens, social media fails to be social.